Nike. Starbucks. Apple. The Brand Called You. Author-activist Naomi Klein knows all of the arguments in favor of high-powered brands. She just doesn't buy them...
As General Motors mulled pulling the plug on Oldsmobile in recent weeks, it faced a quandary that has tormented some of the country's best-known marketing powerhouses...
When it comes to brand management, Kevin Roberts says that only two things are wrong: brands and management...