Jaime Troiano

Jaime holds a degree in chemical engineering from “Faculdade de Engenharia Industrial (FEI)” and a degree in sociology from “Universidade de São Paulo”.

From 1986 to 1990, occupied the position of Consumer Insights and Planning Vice-President at Young & Rubicam, in Brazil and Latin America.
Was Planning Vice-President to MPM-Lintas and BBDO, responsible for this ara in Latin América.

Over the past 17 years as one of Grupo Troiano’s managers, he has assisted companies in business development, brand analysis and consumer behavior in various market segments. He writes regularly for “Jornal Meio e Mensagem” , “Marketing World “blog, Forbes Magazine and others in the marketing, business and communication segment, in addition to being a columnist of BandNews FM Radio.

He published several articles, papers and studies on brand analysis and consumer behavior, in Brazil and abroad.

Author of the book ““As marcas no divã: uma análise de consumidores e criação de valor”, published by Editora Globo in 2009.