History

Jaime Troiano opens Jaime Troiano Estratégias de Consumidor, the first Brazilian company aimed at brand management. ANER – Associação Nacional dos Editores de Revista was the first client.

The company takes on a new business name, Jaime Troiano Consultoria de Marca e Comportamento de Consumidor, and reinforces its commitment to brands.

Cecília Russo joins the company as a partner, sharing the management with Jaime Troiano. At this point the company reaffirms its vocation to brand management and changes its name to Jaime Troiano Consultoria de Marca.

One more identity revision, to better express the company’s growth. Troiano Consultoria de Marca substitutes the previous name, adding a less personal character to the company. This same year the company receives two awards: ESOMAR’s – an European institution – “Most Interesting Use of Research” prize, for Troiano’s “Beauty and the Beast” work and MEIO & MENSAGEM ‘S so coveted “Caboré Prize” in the specialized service category.

Troiano takes the first steps into forming a group of companies and launches, with Setape Assessoria Econômica, Brands & Values, the first Brazilian company to provide services of economic brand evaluation.

Same name with a new visual identity that was renovated to better reflect the company’s concern to provide brands with a three dimensional approach.

In a clear expansion movement, Grupo Troiano de Branding is created, the first Brazilian group entirely dedicated to brand management. The group is formed by the two existing companies, Troiano and Brands & Values with the addition of Bright House Brasil, specialized in creating “master ideas”for brands. Bright House Brasil is an associate of Bright House, an Atlanta, USA based company, owned by Joey Rieman. Fernando Jucá, associated director of Troiano since 2003 is the responsible for its Brazilian operation.