Know our publications

VIDA DE EQUILIBRISTA

Dores e delícias da mãe que trabalha

Base on a research among 750 women, Cecília talks in this book (Editora Cultrix, 2007) about working mothers’ dilemmas, from the moment they decide to have children, up to organizing a support net to combine their multiple roles. This discussion continues in the blog named after the book: www.vidadeequilibrista.com.br

Available in bookstores.

AS MARCAS NO DIVÃ

Uma análise de consumidores e criação de valor

Jaime analyses consumers and brand strategies based on his 30 years experience in the market. Current themes related to branding are mentioned as well as very interesting cases of Brazilian brands, such as Dona Benta, Multishow, Unimed, among others. Editora Globo, 2009.

Available in bookstores.

O JOGO DAS MARCAS

Inspiração & Ação

Jucá is a born writer, having published more than 4 books in the last 5 years. In this book,published  by Cultrix in 2008, Jucá explains quite simply many of the concepts that permeate company’s marketing and brings many examples of national and international brands. Written with Kiko Tortorelli.

Avaiblable in bookstores.

FANTASIA DE ATLETA

Renata acquired a master’s degree in Anthropolgy in 2007 from PUC-SP. Her thesis adapted to a business language is the focus of this book, published by Troiano. It’s worth reading to understand how Renata uncovered the athlete’s phantasies, showing the role of the running shoes’ brands among street races competitors.

MARCA CORPORATIVA: um universo em expansão

Levi is an expert in corporate reputation, since part of his education occurred in Notingham University, UK, for a deeper understanding of the area. The book, published by Troiano, describes the most current concepts related to corporate brands and is a very useful instrument to manage companies.

AS MARCAS NA AGENDA DOS CEOS

This brochure published by Troiano in 2008, includes the main results of a study carried out with 50 CEOs of companies operating in Brazil. Its focus was to understand the role of  brand management in these executives daily activities.

O CONSUMO POPULAR E AS MARCAS

Construindo confiança para gerar valor

A study carried out through the strategic alliance of Troiano and IBOPE Inteligência since 2008. It presents a research carried out with 3000 people, with 1 through 3 minimal wage salaries , to measure their trust in brands, using 6 indicators: product, price, distribution, service, brand, communication.